Structured courses that build actual SEO skills
We designed these programs around what businesses actually need when they try to rank locally. Each module covers specific techniques with examples from real client work. You learn by doing, not just watching presentations. The programs take time and require consistent effort, but they prepare you to handle actual local SEO projects independently.
Foundation program
Start with the basics of local search mechanics. This covers Google Business Profile setup, citation building, and on-page optimization for location-based queries. Most students complete this in six weeks with steady practice. You work through actual optimization tasks and submit them for review.
- Set up verified business profiles correctly
- Structure citations across directories
- Optimize pages for local search intent
- Track rankings in specific geographic areas
- Build basic schema markup for locations
Technical optimization
This handles the technical aspects that affect local visibility. You learn to audit sites for location-specific issues, implement proper schema types, and fix common problems that hurt local rankings. The program includes crawl analysis and structured data implementation with tools professionals use daily.
- Run technical audits for multi-location sites
- Implement LocalBusiness schema correctly
- Fix duplicate content across locations
- Optimize site speed for mobile searches
- Configure location-specific canonical tags
Content and authority
Learn to create content that ranks for local queries and build relevant links from regional sources. This covers local keyword research methods, content planning for service areas, and outreach techniques that work for smaller markets. The focus stays on sustainable approaches that hold up over time.
- Research keywords with local intent signals
- Create location pages that convert
- Earn citations from regional directories
- Build relationships with local publishers
- Develop content calendars for service areas
Program instructors
These practitioners teach the programs and review your work. They handle local SEO projects regularly and understand what challenges you will face when implementing these techniques.
Henrik Jorgensen
Manages technical audits for regional businesses. Teaches the optimization program and helps students debug schema implementation issues.
Siobhan O'Malley
Runs local campaigns for service businesses across Malaysia. Leads the foundation program and reviews student submissions each week.
Aleksander Novak
Specializes in multi-location optimization for retail chains. Provides feedback on technical assignments and troubleshoots crawl issues.
Fionnuala Byrne
Builds content strategies for regional markets. Teaches the authority program and guides students through outreach planning.